Differential Advantage
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Differential advantage
Differential advantage: an attribute of a product which is not currently matched by rival companies or products and which is highly desired by the target customers
Product
eSource provides an infrastructure for contract IT services and consulting.
What makes us different?
- No contracts
Not having a contract does a few things:
- Assures the client he has room to evolve and change his requirements
- Holds eSource accountable for delivering quality service regularly
Slide Show
I want to create a storyboard/sideshow that presents this concept up front to a new potential client
Slide 1
So you need a website? Server help? Consulting about a project? This is the world of IT contracting.
Slide 2
Typical scenario.
Customer Googles for a local vendor. Looks up in the yellow pages. Finds a friend who knows someone who knows someone.
Customer has a need. The provider has some resources.
Customer describes the need, provider give a price. (this process can be very painful and take a long time) Specification Writing
Provider asks for 50% up front because the provider is taking on a risk that the Specification Writing process may have "missed" required items. And the expectations of the customer may not be the same as his.
at %50 completion the customer and provider argue over the current state of 50%. This can be spoofed if the product appears more complete that it really is.
At this point the customer is being educated on this development or service process.
as you can see this leaves room for customers and providers to have a poor experience.
Slide 3
No contract model.
Customer Googles for a local vendor. Looks up in the yellow pages. Finds a friend who knows someone who knows someone.
Customer has a need. The provider has some resources.
Provider clocks in
Customer describes the need, provider give a price. (this process can be very painful and take a long time) Specification Writing
Provider Invoices Customer evaluates the price for the service and opts to buy more services..
Slide 4
Summary, the typical model leaves room for the client or the provider to make or lose money and does not always equal a good trade. the no contract model assumes the services provided will entice the customer to pay because the customer opted to purchase those hours, and know can manage his own budget/scope/creep ect.
